Media is a container of stories and may be understood by using a Neuropersona concept where masks are worn by Personati or people to take a particular perspective represented by stories and processes attached to each mask.

How do we know which Media helps us get our messages to the right people?

Think about Media just like you would a story.  Some stories resonate with some people, others do not, and to help us understand how to align our stories we must consider the Neuropersona masks that are helpful to people.  When we take this perspective we quickly see that not all Media yields the same results and if our objectives change we are alerted to the different Media options and changes that suit our new requirements.  Life constantly changes and our use of Media should align with the changes important to our values.

Alignment is a critical component to Media and the Personati behind the Neuropersona masks.

Cheers,

Nick www.neuropersona.com