NeuroPersona DNA and Predictive Analytics

2008/11/16

Does a persona have DNA?

A Persona is a mask that may be worn or removed at will though the wearer may be impacted by the stories and measures associated to the Persona.  Simply put a Persona may act the same way on a person as DNA.

Like DNA a Persona’s stories may be mapped and measured, and Persona DNA is unique and permits many Personae to have similar features or characteristics.  Unlike human DNA, a person can discard one Persona and pick up another many times in a day.

Many cultures have the concept of shapeshifters or tricksters that change their appearances at will and indeed this happens everyday in our own culture if you subscribe to the Persona concept.

In my experience Persona DNA proves to be a simple and effective analysis tool though this is ambiguous if you don’t differentiate between a Persona, person or market segment label.

Future posts will explore how different cultures view masks and the stories they represent.

Cheers,

Nick www.scenario2.com

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