Posts Tagged ‘marketing’

Internet Marketing Persona Master Classes

2010/07/28

Our internet marketing persona master classes are scheduled for September 28, 2010 and delivered by webinar.

Internet Marketing Persona Master Class Schedule

  • 10:00     Introductions and Group Orientation
  • 10:15     Topic Selection – Master Class Objectives  — Web and Social Media, Product and Customer Persona
  • 11:00     SEO Master Talk – Identification of keyword phrases and SEO niche market opportunities
  • 11:30     Competitve Analysis – SEO Aligment Index and competitve analysis best practices
  • 12:00     Master Class questions, answers and distribution of tools and additional resources

MASTER CLASS FACILITATORS

  • Persona — Nick Trendov
  • SEO — Terry Lewis

FEE  $ 50 payable by PayPal or cash.

MASTER CLASS CONTENT– sent to registered attendees

INFORMATION CONTACT — Nick Trendov @SpeedSynch or www.speedsynch.com

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Yahoo Personati

2009/08/16

Yahoo has used personae for close to ten years now to help them serve their customers better and maximize revenues to achieve success in the brutally competitive search market.

However, Yahoo uses personae strictly to group user interaction behaviours of their customers as indicated here:

Yahoo recently sent a Yodel Ancedotal message to customers focused on (Neuro)Persona behaviour surveys:

we look at the story of Jewellery repair and FedEx.

What’s your social mojo?Posted: 13 Aug 2009 10:08 PM PDT As Twitter becomes more mainstream, everyone and their mother (and grandmother… and mayor… and daytime TV host) is trying their hand at the tweet. But what they might not realize is that how you use Twitter can say a lot about you. In honor of our new Yahoo! Homepage, which was designed to be customized to reflect your true personality, we’ve launched a new tool that helps you analyze your social mojo. Just enter your Twitter username and our highly scientific pipe thingy goes to work to determine exactly what kind of Twitter persona you possess. You might be a:

  • § Headliner – You’re the star of the Twitterverse, have tons of followers, and have retweets the likes of Ashton Kutcher and Perez Hilton
  • § Crowd Pleaser – You use lots of hashtags and are in on all the hot conversations
  • § Cheerleader – Retweeting is how you roll
  • § B.F.F. – Your volume of @replies makes you everybody’s best bud
  • § Party Animal – With so many followers, you’re the life of the party
  • § Private Eye – Like any good investigator, you’re following a boatload of people
  • § Concierge – You live for links and sending people to the best stuff
  • § Word Whiz – You’re a natural wordsmith and make the most of your 140 characters
  • § Lone Wolf – You’re more of a low-profile type (some might even accuse you of lurking)
  • § Name Dropper – You use lots of @names when you tweet
  • § Matchmaker – You pass along lots of URLs to make sure everyone’s connected
  • § Wall Flower – You don’t tweet much but you’re still in on the party
  • § Novelist – You have a lot to say and tweet with a lot of characters to prove it
  • § Shadow – You follow lots of people like a good shadow would
  • § Scenester – If there’s a hashtag conversation happening, you’re there
  • § Tweethead – Your high number of retweets shows you like to spread the good stuff

 
And once you get your assessment, we suggest a number of related websites that you can add to your very own Yahoo! Homepage to help feed your mojo.

Give it a try — http://yahoo.knowyourmojo.com… and then tweet about it. (And be sure to follow us on Twitter — we’re a Concierge.)

Nicki Dugan
Blog Editor

Now why is this important to Yahoo?  Simple, if Yahoo can accomodate behaviours the actual people exhibiting the behaviours are irrelevent in that it doesn’t matter if they are young, old, rich, poor, strong or weak.

Elementally (Neuro)Personae render marketing segmentation analysis redundant.  I would have said useless, but in my view it has been that way for decision making for a considerable period of time.

Cheers,

Nick www.adscenario.com www.neuropersona.com www.speedsynch.com

Predictive Analytics Guru

2009/04/04
A Neuropersona Story Lens finds the Answer before you ask a Question

A Neuropersona Story Lens finds the Answer before you ask a Question

A simple Story Lens and a Neuropersona perspective helps you understand where you are and prepare for future opportunities quickly and simply.
Cheers,
Nick

NeuroPersona DNA and Predictive Analytics

2008/11/16

Does a persona have DNA?

A Persona is a mask that may be worn or removed at will though the wearer may be impacted by the stories and measures associated to the Persona.  Simply put a Persona may act the same way on a person as DNA.

Like DNA a Persona’s stories may be mapped and measured, and Persona DNA is unique and permits many Personae to have similar features or characteristics.  Unlike human DNA, a person can discard one Persona and pick up another many times in a day.

Many cultures have the concept of shapeshifters or tricksters that change their appearances at will and indeed this happens everyday in our own culture if you subscribe to the Persona concept.

In my experience Persona DNA proves to be a simple and effective analysis tool though this is ambiguous if you don’t differentiate between a Persona, person or market segment label.

Future posts will explore how different cultures view masks and the stories they represent.

Cheers,

Nick www.scenario2.com

Persona Behaviour Predicts Future

2008/11/05

Forecasts and the future may be important to accountants and marketers but are best determined by the storyteller who bridges the present and the future by using a tool called a Persona or the representation of how someone might act in the future according to objectives important to them at that time.

How can a storyteller understand the future?  By using stories, pure and simple.

People depend on stories to understand their environment and processes important to them.  In our current techno-oriented world processes are or rather need to be accelerated by software.  Likewise stories create brand value which is then measured by numbers.  I call this sentence my ‘Story Lens’–tell a story twice and it becomes a process, tell it again and someone writes software, tell it again and it becomes a brand value and tell it yet again and someone creates a measure or KPI.

The Story Lens is a tool that provides perspective to a person.  Now it gets interesting.

Consider that perspective can be change at will and that perspective depends on what is being measured.  Typically measures involve two elements, a data set and a formula–this is also called a KPI.

A KPI is pointed to a process which is also a behaviour exhibited by a Persona.

NOW…to understand the future we set TARGETS, usually numbers, that we use to compare our performance and help us adjust to our customer, competitive or market circumstances.

WHAT is the commonality between today and tomorrow?  Stories, Numbers and Personae or people.

Understanding Persona behaviour allows us to understand what will happen in the future.  The relationships between Numbers, Stories and the future is explored at www.scenario2.com or www.marketstory.com